Handmade since 2021
Sustainable Craft, Timeless Magic
Consciously created with 100% natural wool. Because the most magical companions shouldn't cost the Earth.
400+
Characters made
100%
Natural wool
6h-12h
Crafted by hand
Made in New Forest✦On-of-a-kind✦free uk shipping over £40✦Made in New Forest✦On-of-a-kind✦free uk shipping over £40✦
Explore the menagerie
Choose your next character
Six worlds of hand-felted wool, each figure shaped, dyed and stitched one at a time in the New Forest studio.
The naive style
Naive style felted figures
Made entirely by hand, these felted figures follow the naive style: bold colours, expressive faces, and childlike simplicity. Each toy is carefully needle-felted from natural wool, giving it a soft texture and warm character.
How they're made→The naive style
Naive style felted figures
Made entirely by hand, these felted figures follow the naive style: bold colours, expressive faces, and childlike simplicity. Each toy is carefully needle-felted from natural wool, giving it a soft texture and warm character.
Featured
Most-loved companions
The characters our customers return for — often gone within days of being felted.
Monthly spotlight
Character of the Month
Every month a new companion steps off the shelf — felted, storied, and yours while she lasts.
£14September 2026Featured character
The Green Man
As summer slips into autumn, the Green Man keeps watch over the changing woods. His leafy face has appeared in churches and old buildings across Britain for centuries, a mysterious symbol often linked with nature, growth and renewal. He may look rather wild, but our Green Man is happiest among rustling leaves, acorns and quiet forest paths.
Recent months
Every figure, one at a time
Why our customers choose handmade
made in the New Forest, one figure at a time
Spotlight
A closer look
Yakutian Father Christmas
In Yakutia (Russia), Father Christmas is known as Chyskhaan, the Lord of the Cold.
He wears a long blue fur coat and carries a staff made of ice, symbolizing the power of the Arctic winter.
Unlike Santa Claus, Chyskhaan brings not just gifts but also the frost and beauty of the polar night.
£15Have a look→
Shop the collection
Meet the Birds
Build your own collection of handmade needle-felted British garden birds — from robins and blue tits to greenfinches, sparrows and other familiar native species.
Got questions?
Frequently asked questions
Find answers to common questions about our handmade felted figures
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Caring for your figure
Care guide for your felted friend
Gentle cleaning
Use a soft brush to remove dust. For deeper cleaning, lightly dab with a damp cloth—never soak.
Display with pride
Keep them away from direct sunlight and moisture to preserve their colour and shape. Keep out of reach of dogs, cats and young children!
Home decor magic
Nestle them on shelves, windowsills, or among plants for a cozy, whimsical touch.
Protect from moths
Moths love natural wool! Keep your figures safe by placing cedarwood nearby or using a natural anti-moth spray, especially if storing them for a while.
